![]() Done well, it will save your team time and money b. The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs!), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research. Good research is about asking more and better questions, and thinking critically about the answers. While the mindset and methods of research haven’t changed, our digital climate continues to evolve-from the siren song of Net Promoter Score to the latest social media experiment gone awry. I am particularly pleased with how that came out, so you should get 2e if you don't have it. ![]() Just finished reading the surveys chapter that's new to the second edition. ![]() You’ll start doing good research faster than you can plan your next pitch. Good research is about asking more and better questions, and thinking critically about the answers. I am finally getting around to the audio book of Just Enough Research. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.Įrika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. ![]() Good research is about asking more and better questions, and thinking critically about the answers. ![]()
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